Questão 39

Questão 39 - In 1993, the dawn of the Internet age, the liberating anonymity of the online world was captured in a wellknown New Yorker cartoon. One dog, sitting at a computer, tells another: ¿On the Internet, nobody knows you¿re a dog.¿ Fifteen years later, that anonymity is gone.Technology companies have long used ¿cookies,¿ little bits of tracking software slipped onto your computer, and other means, to record the Web sites you visit, the ads you click on, even the words you enter in search engines ¿ information that some hold onto forever. They¿re not telling you they¿re doing it, and they¿re not asking permission. Internet service providers (I.S.P.¿s) are now getting into theact. Because they control your connection, they can keep track of everything you do online, and there have been reports that I.S.P.¿s may have started to sell the information they collect.The driving force behind this prying is commerce. The big growth area in online advertising right now is ¿behavioral targeting.¿ Web sites can charge a premium ifthey are able to tell the maker of an expensive sports carthat its ads will appear on Web pages clicked on by upperincome,middle-aged men.The New York Times, April 5th 2008.ISP = Provedores de serviço de internet.

Redação |

Segundo o texto, os provedores de internet
a) mantêm sigilo sobre os hábitos de navegação e
comportamentos dos usuários.
b) têm dificuldade de bloquear a invasão de programas
espiões em nossos computadores.
c) pedem autorização para indicar o endereço do usuário
a terceiros, como sites de comércio eletrônico.
d) obtêm dados a respeito de nossas ações na internet,
havendo suspeita de que eles os vendem.
e) cobram pela utilização de alguns sites de vendas, a
eles conveniados.

Resposta: D

No final do segundo parágrafo, a partir da linha 13, lê-se: Because they control your connection, they can keep track of everything you do online, and there have been reports that I.S.P.s may have started to sell the information they collect. (Por eles controlarem sua conexão, eles podem rastrear tudo o que você faz online, e há informações de que os provedores de acesso de Internet podem ter começado a vender os dados que coletam.) A leitura desse trecho aponta para a alternativa d.

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